"Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution. It's really more about logic than imagination." ― Massimo Vignelli
Graphic Design
Experiential Graphic Design
Branding
Communication Design
Wayfinding
Information Design
Web Development
UX / UI
EGD
I am a graphic designer practicing in the architecture and engineering (A/E) industry. My specialties include; Communication Design, Experiential Graphic Design, Branding, and Wayfinding. This website showcases some of that work.
An expert in visual storytelling, I excel in making emotional connections between clients and their intended audience. I work with institutions, agencies, corporations and developers, often collaborating with specialists or partnering with architecture, engineering and planning firms on large-scale projects.
Born with the creative spirit, I have been practicing design for over twenty five years. I believe that design can change the world. I also believe that it is our responsibility to make the world a better place. With an insatiable curiosity, and imagination, my passion has led me to explore the intertwining worlds of architecture and graphic design.
I work with clients who share my ideals; passionate, intelligent and enthusiastic individuals, partners and teams, who value and participate in the design process. With their help, I interpret complex ideas into discernible visuals that elicit emotional responses and connections. Whatever the medium, my work seeks to inform, educate, engage, and entertain.