Manchester

In partnership with CivicMoxie, Jeff C Sprague designed a brand identity and collateral for Manchester's Multimodal Transportation and Land Use Plan for the Downtown, Millyard, and Riverfront area.

The identity showcased the letter "M" that acted as a vessel and could be filled with a variety of media . This gave the identity the flexibility to express the multiple aspects of the plan, remind the residents about the city's rich history, and inspire them to action.

The identity was created during several workshops with a diverse group of community stakeholders. The group selected the name Manchester Connects to represent the plan.